Hello!



Click here to register
for FREE copies
[confidentiality
guaranteed]
Contractors World

The UK and Ireland's only FREE to READ publication for construction, demolition, mining and quarrying industries in digital formats

Contractors World  - UK & Ireland
2014 Vol 4 No 2
 

Tell a friend:
Print Page Register (free) Bookmark Page

COOKIE POLICY

Contractors World Magazines
More reports in the
Contractors World - International issue


BREAKING NEWS


LIBRARIES

• back issues
•  brochures
• 
videos


recent issues

CW UK & Ireland
No: 1 No: 2

CW UK & Ireland
No: 2 No: 1 No: 2

CW UK & Ireland
No: 1 No: 2 No: 1 No: 2

 



previous page   PAGE 40 of 58    next page



Hillhead - The One Place to Navigate to in 2014 - continued

How Liebherr GB
Approaches Hillhead

David CroftHillhead 2014 has established itself as a viable event on the marketing calendar for suppliers to the quarrying and associated industries.

Since its inception in 1984, it has grown event by event by number of visitors and by number of exhibitors.

With the increasing number of trade events, however, few companies can afford the cost of participating at every trade event.

So what makes Hillhead so special? is the question that Contractors World Magazines put to David Croft, Marketing and Communications Manager for Liebherr Great Britain on their approach to exhibitions.

As David explained, it is not as simple as just looking at the cost, the show needs to deliver value to both the visitors and the exhibitors.

"Liebherr is traditionally cautious to participate in a launch event even though there is the argument that there will be the curiosity factor to attract people.

"An important consideration for Liebherr is the large number of industry sectors in which they are involved, it would be very difficult to attend all the shows that run.

"Many of these sectors have a finite number of customers, where the customer base is clearly defined so the opportunity to grow the customer base is restricted (i.e. tower cranes or piling machines). "    So what criteria does the company apply in the UK?

Trade shows are complex in terms of marketing, they present many opportunities to exhibitors and there will be a number of objectives.

David Croft understands the need to have a presence at key events to promote the brand/company values to visitors.

What will make Hillhead 2014 a successful show
for Liebherr GB?

David explains that the success of a show is measured in many different ways.
Sales of course are important but so is education, new contacts, renewing existing relationships, showing new technology and the way in which the company is viewed by visitors.

continued >>>

Tweet this page

 

«  Previous

 

Next  »

 

 

 


 

previous page   PAGE 40 of 58    next page

 
red divide
CW Contractors World - the digital publication for construction industry

Contractors World Magazines are published by VVV Limited
©VVV Ltd 2017. All Rights Reserved

Publisher: Roger Lindley
Content compiled and edited by:
Roger Lindley MCIM

Page updated: April / May 2017

Contractors World No 1

OUR OTHER MAGAZINES

Contractors World -UK & Ireland


Contractors World - International up-to-date information on news, plant and equipment from around the world.

CLICK HERE


BUYERS GUIDE

cmldir.com
Online Buyers Guide of Construction, Quarrying

Contractors World - Eco Friendly publishingBy reading this page on line you are helping to save trees.

Trees saved up to April / May 2014 > 2019


The monthly magazine Contractors World - UK & Ireland is proud to promote and support the Lighthouse Club Please give generously. Contractors World Support the Lighthouse Club


CONTRACTORS WORLD MAGAZINES
CML House
7 Bell Mead
Sawbridgeworth
Herts CM21 9ES
UK
Tel: +44 1279 600598
Email: infodesk@cwmags.com
URL: http://cwmags.com

Contractors World is many magazines in one - construction news for latest information (read our daily news pages) and a site equipment magazine featuring site reports from around the world and reviews of construction plant and equipment as it is introduced.

Written specifically for earthmovers, quarry management, plant hire executives, and others with an interest in the construction and related industries. Configured for all Internet devices, iPads, tablets and PDF readers.

Registered Office: 54 Sun Street, Waltham Abbey, Essex EN9 1EJ, UK
Registered as a company in England and Wales, number 3892263

Contractors World and the Contractors World - UK & Ireland Edition are independent publications published for CWMAGS Ltd by VVV Ltd.

The mention of companies and/or products within the editorial pages or in advertisements does not infer any endorsement by the publisher or editors. All editorial is freely given, without conditions and at the sole discretion of the editor. Opinions expressed by contributors are not necessarily those of the publishers. Other than saving and distributing in complete page formats, copying, reproduction, decoding or disassembly of content or computer code by any means of any part of the publication is prohibited unless prior approval is provided by VVV Ltd in writing and confirmation received of agreement with any terms and conditions applicable. PDF version may be downloaded for personal use but no content may be used for promotional purposes or copied to web sites. All images and video content are subject to copyrights.