Page 22 - Contractors World - UK & Ireland Edition Vol 2 No 7

Page 22
toward cutting edge ideas that use
innovation to provide solutions which
encompass energy efficiency, reduced
fuel consumption and enhanced safety
features – PLANTWORX is working
towards being more than a ‘machinery’
show but a ‘One Stop Shop’ which
incorporates all aspects of our industry,
not just in the now but far into the
future.”
Isn’t it the responsibility of the
exhibitor to decide what is best for
the customer? Surely companies
such as Caterpillar (Finning), Case,
New Holland, JCB, etc. will be only
too anxious to promote the high productivity,
high efficiencies, safety, reduced down time and
technology that gives operators, service engineers
and owners maximum feed back for reduced cost
of ownership. I am not too sure that some will take too kindly should the organizers try to compartmentalize them into
zones, as these companies cannot be in more than one zone.
Some zoning is essential to avoid chaos and direct people. Hence a zone looking at ‘training and work opportunities’
is an obvious area for those looking to get in to the industry. Similarly, an area dedicated to security.
Marketing is King
When I lectured on ‘international marketing’, exhibitions raised the most lively debates because opinions are so varied
and B2B events are different to consumer shows.
For Plantworx, I would have thought that a simple message “The CEA is bringing together the country’s leading
suppliers to the construction and related industries in one place and invites all in the industry to come to Stoneleigh and
see for themselves the latest innovations to help you succeed in business.”
For Plantworx to be a success (and they only have one chance) it is essential that they position the concept of the
show very clearly.
PLANTWORX has already done the primary task of getting the industry behind it. There are exhibitors from every
sector of the industry. The show is now 70% sold. The Dig Zone is almost 80% sold with 98% of digging demonstration
areas now gone. The No Dig Zone is 52% sold with only 20% of demo area remaining. The Site Clearance Zone is a third
sold out. Bookings too are now coming in for the Pavilion, where 20% of the stand space has been booked.
PLANTWORX Sales Manager Angela Spink said “There are 102 stands in the Pavilion and the layout has been devised
so that it maximises the exposure of the stands by avoiding the traditional straight lines.
Keeping the visitor engaged
Whilst demonstration of machinery will play a fundamental role at the event so too will the issues that effect our
industry such as security. It is estimated that around £1 - £1.5 million worth of plant and machinery is stolen each week.
A dedicated Security Village at the show is being
organised in conjunction with CITS (Combined
Industries Theft Solutions) and Datatag, who
deliver the CESAR security scheme.
Visitors to the area will be able to meet with
a cross section of professional companies to
discuss security, in all forms. This will include,
tracking systems, fencing and barriers, chains
and locks, CCTV manufacturers and companies
supplying security personnel.
Hillhead moments before the show opened clearly shows the simple
rectangular design and wide aisles that are appreciated by visitors who have
to walk down from the quarry rim.
Nothing could be more basic that Leigh Sparrow’s
annual Vertikal Days which have been dogged by
severe weather on many occasions but that did
not deter exhibitors and visitors from increasing in
numbers year on year.