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Contractors World - UK & Ireland |
2012 Vol 2 No 7 |
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LIBRARIES • back issues
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Can PLANTWORX Succeed Where Others Have Failed? continued Hillhead moments before the show opened clearly shows the simple rectangular design and wide aisles that are appreciated by visitors who have to walk down from the quarry rim. Isn’t it the responsibility of the exhibitor to decide what is best for the customer? Surely companies such as Caterpillar (Finning), Case, New Holland, JCB, etc. will be only too anxious to promote the high productivity, high efficiencies, safety, reduced down time and technology that gives operators, service engineers and owners maximum feed back for reduced cost of ownership. I am not too sure that some will take too kindly should the organizers try to compartmentalize them into zones, as these companies cannot be in more than one zone. Some zoning is essential to avoid chaos and direct people. Hence a zone looking at ‘training and work opportunities’ is an obvious area for those looking to get in to the industry. Similarly, an area dedicated to security. Marketing is King When I lectured on ‘international marketing’, exhibitions raised the most lively debates because opinions are so varied and B2B events are different to consumer shows. They are also incredibly difficult to evaulate from a 'return on investment' point of view. For Plantworx, I would have thought that a simple message “The CEA is bringing together the country’s leading suppliers to the construction and related industries in one place and invites all in the industry to come to Stoneleigh and see for themselves the latest innovations to help you succeed in business.” For Plantworx to be a success (and they only have one chance) it is essential that they position the concept of the show very clearly. PLANTWORX has already done the primary task of getting the industry behind it. There are exhibitors from every sector of the industry. The show is now 70% sold. The Dig Zone is almost 80% sold with 98% of digging demonstration areas now gone. The No Dig Zone is 52% sold with only 20% of demo area remaining. The Site Clearance Zone is a third sold out. Bookings too are now coming in for the Pavilion, where 20% of the stand space has been booked. PLANTWORX Sales Manager Angela Spink said “There are 102 stands in the Pavilion and the layout has been devised so that it maximises the exposure of the stands by avoiding the traditional straight lines. Whilst demonstration of machinery will play a fundamental role at the event so too will the issues that effect our industry such as security. It is estimated that around £1 - £1.5 million worth of plant and machinery is stolen each week. Nothing could be more basic that Leigh Sparrow’s annual Vertikal Days. Dogged by severe weather on many occasions but that did not deter exhibitors and visitors increasing in numbers year on year. A dedicated Security Village at the show is being organised in conjunction with CITS (Combined Industries Theft Solutions) and Datatag, who deliver the CESAR security scheme. Visitors to the area will be able to meet with a cross section of professional companies to discuss security, in all forms. This will include, tracking systems, fencing and barriers, chains and locks, CCTV manufacturers and companies supplying security personnel. |
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![]() Contractors World Magazines are published by VVV Limited Publisher: Roger Lindley Page updated: September/October 2012 |
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CONTRACTORS WORLD MAGAZINES |
Contractors World is many magazines in one - construction news for latest information (read our daily news pages) and a site equipment magazine featuring site reports from around the world and reviews of construction plant and equipment as it is introduced. Written specifically for earthmovers, quarry management, plant hire executives, and others with an interest in the construction and related industries. |
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Contractors World and the Contractors World - UK & Ireland Edition are independent publications published through CWMAGS by VVV Ltd. The mention of companies and/or products within the editorial pages or in advertisements does not infer any endorsement by the publisher or editors. All editorial is freely given, without conditions and at the sole discretion of the editor. Opinions expressed by contributors are not necessarily those of the publishers. Other than saving and distributing in complete page formats, copying, reproduction, decoding or disassembly of content or computer code by any means of any part of the publication is prohibited unless prior approval is provided by VVV Ltd in writing and confirmation received of agreement with any terms and conditions applicable. PDF version may be downloaded for personal use but no content may be used for promotional purposes or copied to web sites. All images and video content are subject to copyrights. |