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Contractors World  - UK & Ireland
2012 Vol 2 No 7
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Can PLANTWORX Succeed Where Others Have Failed?

 

Early days - SED at Hatfield.  Simple ropes and not a hi-viz to be seen.

Early days - SED at Hatfield. Simple ropes and not a hi-viz to be seen.

It is this simple approach that lies behind Bauma, ConExpo, Intermat and other events around the world. Exhibitors and visitors do not like to be too organised.

Plantworx - a work in progress

When first announced, Plantworx did emphasise the need to ‘keep it simple’ but also said that right up to opening of the first event, it will be very much a work in progress. The inaugural PLANTWORX construction and machinery exhibition, hosted by the CEA (Construction Equipment Association) takes place from the 14th to the 16th May 2013, Stoneleigh Park, Warwickshire.

If Contractors World, and people within the industry we have spoken to have any concerns, it is that ‘simple’ is in danger of becoming ‘complicated’. The Plantworx Team (comprising of, among others, some key people who were involved with SED) told Contractors World “The organising team is busy finalising plans for the show’s different zones to ensure that PLANTWORX is not just another construction machinery show – but an event that will provide both the visitor and the exhibitor a show that ticks all the boxes and has all bases covered.”

SED at its peak. Nothing complicated in the site layout, it was just a simple case of walking up and down each aisle to see everything. It then moved to Rockingham where the organization changed - simple became complicated   It is a brave move to introduce specialist zones when there is little evidence to show that such works (it did not for SED). The Plantworx team says “...not just another construction machinery show”. Why not? That is what the country wants. When SED was a construction show, pure and simple, it was a success . . it gradually evolved into something that the visitors simply said is ‘a step to far’ and stayed away.

Leigh Sparrow of Vertikal Press has the right idea and realised that ‘basic is best’. Take a look at Vertikal Days. A grassy (or muddy) field with exhibitors restricted in what they can do and not do in the way of stands, etc. - no chance for one-upmanship . . .and yet it is growing year by year.

Above and Below :
SED at its peak. Nothing complicated in the site layout, it was just a simple case of walking up and down each aisle to see everything. It then moved to Rockingham where the organization changed - simple became complicated

As industry professional, Nick Johnson, has advised the Plantworx organizers to keep the demonstrations simply and practical, and, as far as possible, given current H&S regulations, enable visitors to try the machines.

SED at its peak. Nothing complicated in the site layout, it was just a simple case of walking up and down each aisle to see everything. It then moved to Rockingham where the organization changed - simple became complicated   Simon Frere-Cook, PLANTWORX Exhibition Director said, “In these current economic climes, companies are looking toward cutting edge ideas that use innovation to provide solutions which encompass energy efficiency, reduced fuel consumption and enhanced safety features – PLANTWORX is working towards being more than a ‘machinery’ show but a ‘One Stop Shop’ which incorporates all aspects of our industry, not just in the now but far into the future.”

 

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Page updated: September/October 2012

 

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